Uber has officially entered the trucking arena as long speculated by analysts.
Called Uber Freight, this new service focuses on driving logistics between trucking companies and independent operators to identify and disperse drivers against loads that need to be hauled from point to point.
They are leveraging the same technology platform as consumer Uber and the app is said to look very similar, albeit with a few more questions about load type and size. Uber claims it is simplifying a highly manual process (phone calls back and forth coordinating drivers and schedules) and bringing transparency to pricing for drivers. Drivers love the service as it accelerates cash flow by providing much faster settlement windows for pay.
Question will be if this is a bridge to autonomous trucking which Uber is also investing heavily in….given them an early look at truck logistics and volume of shippments across geographies.