As Amazon and Walmart go head to head in an arms race to win over the consumer direct market, we are seeing a high stakes game of trial and error play out right in front of our eyes. Good news is they are focused on consumer value propositions and enriching them through convenience and simplicity….at the heart of the consumer today.
This week, Walmart’s Jet.com announced it will trial a brick and mortar grocery play to see how consumer react to a food retail concept store. Jet.com’s value proposition is the delivery of fresh produce right to your door without the need to even be home to receive it.
Walmart acquired the Jet brand as an accelerator for competing directly with Amazon’s Fresh grocery play and pickup services. All of which can and will be used to extend Walmart’s digital footprint where they have invested heavily in online ordering, store based pick up and new partnerships with Uber and Lyft for home deliveries.