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Amazon continues its dominate run to take over the world and become our one and only retailer. Growth has come from many different elements of Amazon’s ever expanding business models and while it stumble early on with hardware (the horrible Amazon One phone), it has seen the patience pay off with Alexa.

Recent reports suggest Amazon has a 70.6% share of the voice digital assistant space….virtually leaving all competitors to fight for the remaining balance (including Apple and Microsoft.)

In 2017, 35.6 Million consumers in the US will use the voice activated assistant devices, up ~130% from prior year and growing. These figures are supposed to hit the exponential curve as the hardware integration begins to penetrate automotive and appliance markets where consumer value is immediate.

Analysts expect Amazon to give back some market share as Google Home and others scale, but dominate it will remain and who knows…with additional advancements in hardware it will be hard to catch.

 

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