Big data comes in many forms and continues to solidify its place as the world’s most precious resource. It is being gathered in virtually every digitized experience…including the growing bike rental economy in China.
Mobike, China’s next promising unicorn, is looking to map how you enjoy your leisure time on bicycles. With a new investment round totaling $300M USD, Mobike is quickly looking to expand its fleet and charge riders a nominal rental fee for access to what they do and when they do it.
They have recently unlocked a number of insights about behavior shifts on holidays and weekends and can use this data to predict where people will ride and generally at what time of day, with whom and how far….think local marketing in real time.
They can even map users as the y migrate from city to city in the region and their pedal behavior. They are taking all of this information and building a scalable Artificial Intelligence play that could scale to the likes of Uber like status.