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Google has emerged (no surprise) as the next big player to take advantage of the growing restaurant and home services business. Last week, Google announced the launch of Google Aero, a new app that emerged in Mumbai and Bangalore, India, focused on allowing users to order food and schedule appointments with local service e providers (e.g. electricians, painters, cleaners.)

In this scenario, Google is basically brokering the dialogue between local advertisers and merchants and the consumers (a platform play), making it easier and more accessible to find what’s needed from any mobile device.

Google is already operating and scaling its rapid delivery service “Google Express” which is delivering items from Costco, Walmart, Petsmart, Whole Foods and more.   Google faces steep competition from Amazon who already is operating a Home Services  Business through which consumers and find and book local service offers.

Knowing these two, the battle will become big and aggressive, especially as Amazon looks to monetize more of the consumer traffic with Google like ad services.

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