Ikea is jumping on the smart home bandwagon by offering its own suite of smart home connected furniture. From floor lamps and light bulbs to backlight kitchen cabinets and TV stands, they are quickly helping to not only decorate the home, but empower it.
All of the various offerings are connected to your preferred device through an in home hub (called Zigbee) that uses essentially netowrks all devices via radio signals. You can program and control lights all from the comfort of your phone.
You can quickly see how Ikea is morphing to meet the demand of the digital home by leveraging its significant foothold in consumer products to unlock future value for the brand and consumers.