Starbuck’s is taking the next step in its journey to becoming the world’s best consumer driven, digitally advanced beverage company in the world.
Next week, their flagship café in Seattle will begin testing a mobile only concept…meaning you will only be able to order using the app. The experience will move from the traditional cattle corral approach to ordering to a streamlined pickup window model, greatly reducing the need for retail space and potentially enabling higher through put, given the efficiencies in mobile payments. You simply pick location, choose your selections and pay….the app will tell you where to pick up your order and when it should be ready…so no more waiting.
You can imagine how this type of business shift will enable Starbucks to drive more efficient supply lines, automate coffee production and reduce wait times and overcrowding (a nice problem to have)