Consumer demand for convenience, simplicity and speed have become mainstream and companies are seeking to reinvent themselves to remain relevant themselves. This is happening through massive investments and partnerships of unlikely parties.
Kroger, this week, announced it is piloting a home delivery model with none other than Uber. Kroger determined that a traditional fleet own delivery model would be capital intensive and not support and more on demand world, so they have looked to Uber in select markets to play the pick and deliver role…without the need for an investment. They already have enable ~640 locations to support order ahead and online shopping, now they solve for the last mile.
Expect to see partnerships like this becoming more main stream as local retailers struggle to remain self-sufficient in the face of larger players who can solve all of the needs of consumers.