Google is seeking to change the garment industry for the better by introducing smart fabrics. Essentially a conductive yarn that can be woven directly into garments that creates sensory zones. These smart zones will be able to sense human touch, pressure and even had gestures to enable different capabilities like answering a phone, activating content, even designing better performing jeans. Possibilities are endless and really enable designers and engineers to think about a new platform to drive function and form into fashion in a new way.
Levi’s is the first iconic brand to bring these types of product to market called the Commuter, a digitally enabled trucker coat.