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In a never ending field of personalization, nothing seems off limits. Whether its food, beverages, clothing and or automobiles, the world is increasingly allowing for greater and great amounts of customization. So why should your hair be any different.

A new category is emerging around personal haircare products that can be personalized and shipped directly to you based on your “hair goals.” Targeting those who have specific hair challenges (frizzy, curly, fine or think), Function of Beauty is prepared to change all of that. By answering a couple of simple questions about your desired hair style…things like look, feel ,small…they can match a specific set of ingredients to achieve desired results. And get this…we are talking about 12 Billion possible combinations available through their offering.

Great niche idea in a growing marketplace that is designed to meet consumers insatiable appetites for personalization. What’s next?

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